Things that You Must Know About Google Expanding the People Also Ask Feature
The People Also Ask feature is a series of such dynamically loading questions that are actually related to the first searched query that shows in the search results on the desktop and mobile. When a particular user would be clicking on the question in that PAA feature, a drop-down would appear on such featured snippets that are actually called quick answers from a different search result.
For a lot of the PAA results, every time a user would click an additional PAA question, then the new dynamically loading question would be shown below. There have been some instances of infinite PAAs but a lot would stop after several new questions. It was in the summer of 2015 that such PAA feature was initially shown. You have to know that such organic search feature is actually part of Google’s continuing efforts to improve the user’s search experience and for keeping the searches in Google interface a lot longer.
Compared to the featured snippets, People Also Ask feature now moves around the first page of the SERPs. However, a lot of the PAAs showed below on the first SERP.
There had been that increase in popularity of the People Also Ask feature when Google put this in 2015. You should learn that the PAA is actually one of the fastest growing search result page features and is also much faster even those featured snippets also called the quick answers.
What you have to know is that the PAAs show in seventy percent of all those search results with such featured snippet and show to be using the same source to answer the featured snippets as well as PAA questions. What you must know that this means that ranking such answer to a featured snippet and that PAA question may lead to many cases of exposure. An info that you must know is that one PAA may show up in more than 20 search result pages.
When you would try ranking like the answer in the People Also Ask question, then you must optimize similar to how you would for such featured snippet. It is really essential that you answer the question in that concise, clear, authoritative manner. With the question or answer approaching to the content would have a better user experience by making sure that the user intent is aligned with the content.
It is a great thing that you check out the website so that you can get a lot more info on the benefits of Google expanding the People Also Ask feature. Through this, you will have more knowledge on how you will be able to benefit from the PAA.